Cornwall Holiday Park has grown into one of the great national associations. Generations of families, by the turn of the century onwards, have left Cornwall’s cities to head for two weeks summer vacations on the British coastline.
The Holiday Park had a rather humble start, basically offering lodging, entertainment and food under one roof, more often than not on the border of a large traditional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These holiday parks were very popular with families searching for cheap holidays, at a time when overseas travel was more expensive and unobtainable for a large percentage of the general public.
Nevertheless as overseas travel became more affordable Britain saw the growth of the package holiday in the 70’s and 80’s, which meant Cornwall vacations no longer provided the value that was such a special selling point for lots of the popular parks. Together with the new found competition from guaranteed sunlight, cheap lodging, food and beverage, UK holiday parks came under increasing pressure.
The tough occasions that confronted the industry proved definitely compounded by a change in perception of the holiday park experience. When you mentioned holiday parks individuals started to think of the popular TV series Hi-de-Hi and never ending rounds of knobbly knees competitions, donkey rides and crimson coat style amusement. Unfortunately combined with cold and windy chalets and indifferent food!
Like many UK tourism industry the independent and multiple holiday park owners started to see a decrease in the interest in their holiday offering. The park owners came up with numerous options to counter the perception and the improve the quality of the holiday park experience.
Primarily the lodging was upgraded. Clients were no longer pleased with basic facilities, therefore holiday parks spent countless improving lodging facilities, from upgrading the rooms to developing penthouse flats with plasma TV’s, four poster beds and room service. This resulted in holiday parks giving a more upmarket feel to each of their lodging and provided customers with a far greater range of choice.
Second the amusement offering changed hugely. Some UK parks started to specialise in only offering special entertainment breaks. Top comedians, shows and musical acts have begun to top the bill and themed evenings leading to entertainment like county western, 60’s revivals and dance and game breaks.
Thirdly the traditional three meals every day that of parks has likely seen the greatest change. To adapt to the change needs of holiday makers an increasing number of parks have started to offer self catering choices rather than providing half or full board and charging extra for meals. A number of the larger chain parks also have gone further and do not offer you any catering, just inviting the restaurants and fast food places to offer food on the Park. However, because the parks themselves possess diversified, offering different items to various holiday markets, therefore has the catering, and a few holiday parks today make a virtue of how they offer three top quality meals daily.
One example of a business who remained before the game was Potters Leisure Resort. As Cornwall’s only Five Star Independent Park they’d been investing to top excellent infrastructure, entertainment and catering along with the initial costs of the project have been rewarded with a reputation for top excellent holiday park experience.
But Potters aren’t the only firm offering top excellent park style vacations. More and more developments in Cornwall are building the lodge style accommodation away from the traditional holiday park centers of seaside towns. The inland lodge style developments have moved away in the’park’ image and today offer champagne and hot tubs style breaks at a quiet and secluded rural atmosphere. With so much innovation in the business holiday parks will continue to offer more of what the holidaymaker wants and desires – a top excellent holiday experience.