Call Tracking allows you to track calls out of your website and understand precisely what marketing activity brought them there; whether it was from another website, Google or your paid search campaign.
So no more will you have to guess how your caller has found you.
Call tracking is a vital tool for any company that spends money on advertisements across multiple channels. Customers with AdWords possess an intrinsic need to track the calls that relate to their key words, in order to comprehend which keywords provide call conversions. monitor phone calls Without visibility of call conversions, it’s simply not feasible to figure out if your investment from the key words on your portfolio is delivering value or not. Is just tracking AdWords call conversions ?
Most clients are looking to track not just PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes from, since it lets you realize your ROI for each of these vital channels not just Google PPC. This is essential actionable data letting you optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business enterprise.